If you are a personal trainer with your own personal system or exercise program, and you want to expose other people to your system and help to promote great fitness, using internet marketing can be a great and simple way of reaching a wide audience. Not everyone can make it into a gym and quick high intensity workouts are becoming more and more popular with programs such as P90x and Bootcamp workouts. Another example of a great marketing program from a smaller workout system I will discuss further in this article.
Xgym is a Seattle personal trainer assisted program, that offers a high intensity workout for working professionals. With only 20 minutes two times a week, just about anyone can find the time to work out. With such a small amount of time actually being spent in the gym though it is tough to market this product without a lot of skepticism about results. That is where Xgym's amazing market strategy comes into play. What they have on the main page is a number of real testimonials they had clients record and upload onto youtube, showing real results of their patented system. By using viral video testimonials much of the advertising cost for the product is saved. Making a youtube video is very easy and costs almost nothing, yet shows real results of the home workout and the product in a sense advertises itself with these results.
Xgym also has a Facebook page to advertise their services. With Facebook they are able to post updates on new programs available and new gyms where the program is opening up. A nice part about Facebook is the owners of Xgym are able to establish rapport directly with their clients by hearing any concerns they may have with the program as well as feedback about any of the personal trainers. They can adapt the program if there are difficulties with certain aspects of it, or encourage each individual client to stick with their program no matter how hard managing the workouts appears to be. Facebook allows the owners of Xgym to get a free performance assessment of their program and their employees. Also Facebook is great for studying the target market for your products. With Xgym's established Facebook page they can view some of their current client's Interests, ages, occupations and areas in which they live. With all of this information tabulated the company is able to design better advertisements and knows where to hand out flyer's and who to target Online for advertising as well.
In the end if you are a personal trainer and you are looking for a cheap and fairly easy way to attract a client base to your workout products, or workout routines, look no further. Social networking and viral videos are a great way to market your product and really generate some buzz. With an established base of clients you can work on getting new ones in their target market and with social networking your product will spread by word of mouth! Xgym is a perfect example of how social networking can be a used effectively to market a product. Why not give it a shot and find some success with your own product?
