When I first heard about this, I was wondering how LeapFish could possibly make any money by giving stuff out, but it turns out they make money on advertising, so it makes sense to do a contest such as this one to build up the traffic so they have more ad inventory to sell. One of the options you can do to earn points, and I think it's the one that has the most points associated with it, is to post a YouTube video. You get 200 points for that and then another 100 points for every 1,000 people that view it. Unfortunately, I suck at YouTube, so I'm probably not going to get many points that way. But I am quite a heck of a blogger, and from my guess here I'm already at 130 words for this post, so I just need to have one more good paragraph.
The other part of the way to earn things, besides being one of the first folks to hit a point level, is to qualify by setting your homepage as the leapfish.com homepage. I can understand that there is a lot of value in setting your homepage to leapfish-- at least for leapfish's sake, since then leapfish is what people see over and over. The question is whether they're strong enough content-wise to justify being your homepage. From what I can tell, it's not bad-- it's decently good news site. Not sure how they populate the site with content, but it seems up to date and fresh.
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