LeapFish can have a better fan page on Facebook

Saying that a brand should have a better fan page isn’t really saying much at this stage since so few brands even know what a custom tab is or how to create one via the Static FMBL application.  Most brands have the standard 4 tabs: wall, info, discussion, and photos.  They’re not aware that you can create a custom landing page—often called a “super tab” to mimic whatever other page they have on the regular web.

You see, LeapFish is sending their traffic to the wall, which is the default option.  And the page has no custom tabs.  With only 300 or so fans right now, it’s not a big deal, but if they got to 10,000 fans or more, such options would become more important. 

What if they placed a leaderboard on that Facebook page that showed everyone’s point status, which could then drive more interaction and participation?  Certainly that would promote more involvement by having the scores more prominent, versus only intermittently updated every day or so.  Who would play a video game that showed you your score only after waiting to the next day, versus the very millisecond that you killed that alien or earned points in whatever manner?

LeapFish on Facebook

Facebook, in my opinion is THE most important and powerful channel for contests such as the LeapFish Dash for Cash—not just because there are over 400 million users on the platform, as well as a great set of tools for developers to build amazing application.  Why?  It’s because Facebook has a well-crafted strategy of allowing publishers to drive Facebook ads to Facebook pages.  There is a built in incentive to drive your ads to pages, largely because you get the benefit of the “become a fan” button.  Plus, if you send them off-site, then users will naturally not be as willing to be yanked out of their current experience, then have to back to where they were.  It’s one of the main selling points of the Apple iAd, but I digress.

LeapFish should be experimenting with some Facebook ads to generate a large fan base.  That base, once it reaches about 100,000 fans will have enough power and critical mass to be able to sustain itself—to grow virally without the need to continue to advertise. 

Tie that in with a properly built Facebook Fan Page and you have magic that few brands have yet to understand. That’s the next post.