Saying that a brand should have a better fan page isn’t really saying much at this stage since so few brands even know what a custom tab is or how to create one via the Static FMBL application. Most brands have the standard 4 tabs: wall, info, discussion, and photos. They’re not aware that you can create a custom landing page—often called a “super tab” to mimic whatever other page they have on the regular web.
You see, LeapFish is sending their traffic to the wall, which is the default option. And the page has no custom tabs. With only 300 or so fans right now, it’s not a big deal, but if they got to 10,000 fans or more, such options would become more important.
What if they placed a leaderboard on that Facebook page that showed everyone’s point status, which could then drive more interaction and participation? Certainly that would promote more involvement by having the scores more prominent, versus only intermittently updated every day or so. Who would play a video game that showed you your score only after waiting to the next day, versus the very millisecond that you killed that alien or earned points in whatever manner?
No comments:
Post a Comment