Facebook, in my opinion is THE most important and powerful channel for contests such as the LeapFish Dash for Cash—not just because there are over 400 million users on the platform, as well as a great set of tools for developers to build amazing application. Why? It’s because Facebook has a well-crafted strategy of allowing publishers to drive Facebook ads to Facebook pages. There is a built in incentive to drive your ads to pages, largely because you get the benefit of the “become a fan” button. Plus, if you send them off-site, then users will naturally not be as willing to be yanked out of their current experience, then have to back to where they were. It’s one of the main selling points of the Apple iAd, but I digress.
LeapFish should be experimenting with some Facebook ads to generate a large fan base. That base, once it reaches about 100,000 fans will have enough power and critical mass to be able to sustain itself—to grow virally without the need to continue to advertise.
Tie that in with a properly built Facebook Fan Page and you have magic that few brands have yet to understand. That’s the next post.
No comments:
Post a Comment