Monday, April 19, 2010

My recommendation for LeapFish CashDash


LeapFish just introduced a new service or contest called CashDash, where they are giving away up to $100k in cash and prizes.  Go check it out and you’ll see that they have quite a few things on offer, from a cash draw to cool electronic gadgets you can win by being one of the first to hit certain point level targets—from 500 points to 10,000 points.

One of the things I’ve noticed about effective video game design is that you should spread out the levels with increasing distance.  So instead of having levels at an even 1,000 points apart or a similar distance, you should make each level 500 points, then 1,000 points, then 1,500 points, and 2,000 points apart, and so forth.

The reason you do this is because of psychological inflation.  In other words, the further someone goes in a game, the more points they need to earn in order to feel like they’ve achieved something.  For example, if you go from 1,000 points to 2,000 points that feels like a big jump—you’ve doubled your points.

But if you go from 100,000 points to 101,000 points, it doesn’t feel like as many points, even though in both cases, you’re added the same number of points – 1,000 points.

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